Dr Marina Murphy, senior director of scientific affairs at Haypp Group, said: “Packaging regulations should reflect the different risk profiles of nicotine products.
“A one-size-fits-all approach that treats reduced-risk, smoke-free products in the same way as cigarettes risks making it harder for adult smokers to identify and switch to better alternatives.
“Packaging has an important role in helping adult consumers distinguish between products, nicotine strengths and brands. Responsible businesses also need to be able to differentiate their products within the law, while ensuring packaging is not designed to appeal to young people.
“The most effective way to prevent youth access is through robust age-verification, enforcement of existing laws and action against illicit sales. Packaging should support informed adult choice without undermining these measures or reducing the ability of smokers to identify less harmful alternatives.”
Contact details are available to account holders.
Create a free account to get in touch with this expert.