Expert views
Commentary submitted by Dr Marina Murphy in their own words.
Back to profileVapes to be put in plain packaging to protect children
Packaging has an important role in helping adult consumers distinguish between products, nicotine strengths and brands.
Gen Z exposed to surge in smoking content online as experts warn of ‘cigfluencer’ trend
The risk is that for many younger adults, smoking is now seen as a better alternative than vaping, rather than vice versa.
Misinformation and mixed messaging leading to smoking resurgence
If people believe vaping to be as harmful as smoking, there is no incentive for them to switch to a less harmful option.
London flagged as potential hotspot for smoking resurgence
The growing perception of smoking as fashionable is extremely dangerous.