Richard Crosby, director of Considerate Pouchers UK, said: “Nicotine pouches save lives, as we have already seen in Sweden, where their use has helped virtually eliminate smoking and save lives, so we are not surprised their popularity has increased.
“People are choosing pouches over smoking because they don’t smell, they involve no combustion and carry the lowest risk factor of any consumer nicotine product, according to extensive expert research.
“They’re discreet, create no litter, and for many adults, offer a clean, practical alternative to smoking.
“We’re also seeing growing use in gyms, where some athletes are replacing caffeine supplements with pouches thanks to studies showing nicotine can enhance focus and anaerobic performance.
“Considerate Pouchers 20isPlenty campaign calls for strict strength limits – set at 20mgs – while fully supporting evidence-based regulation to keep these products adult-only, and marketed responsibly.
“What’s most important is that the UK’s Tobacco and Vapes Bill strikes the right balance of safeguarding our youth while preserving access for adults who want safer, cleaner options to quit smoking for good.”
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