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DFS lifts profit outlook after reeling in more orders and launching winter sale

Russ Mould, investment director at AJ Bell, said: “No-one is suggesting DFS management can sit back and put their feet up, but the sofa seller’s management can certainly feel satisfied based on the latest update from the company.

“Lifting full-year guidance yet again in what remains a difficult consumer backdrop in the UK is a serious win and hints at DFS’s increasingly tight grip on the upholstery space.

“Improving margins show this hasn’t been achieved through heavy discounting.

“Crucially, the big increase in profit is being matched by a jump in cash flow which is enabling the company to pay down debt at pace.

“Many companies hit by the pandemic are still lumbered with onerous borrowings, but DFS is well on the way to wiping out its debts and investors may now be looking to the restoration of a dividend last paid in 2024.

“Having navigated its way through tough conditions, DFS will also hope the signs of life in the UK property market seen at the start of 2026 continue.

“A higher number of transactions should stoke demand as people look to spruce up their new homes with a sofa of their choice.

“For the time being, DFS’s focus on what it can control in terms of cost discipline and the basics of ensuring the right products are available to customers at the right price points and in the right places should stand the business in good stead.”

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