Russ Mould, investment director at AJ Bell, is surprised it has taken JD Sports this long to venture into Mexico.
He said: “Using a franchise partner who already knows the territory inside out is a lower risk way for a brand like JD to dip its toes in the water.
“The key question is why JD Sports hasn’t already expanded into Mexico, given it has a large population with millions of people who match its target audience by age.”
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