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-CityGymGroup

The Gym Group sales jump by a 10th after membership prices increased

Susannah Streeter, chief investment strategist at Wealth Club, says The Gym Group’s increase in sales shows just how important the gym is in people’s lives now.

She said: “The Gym Group’s average member is around 30, with Gen Z now making up 44 per cent of its membership. It’s clear that the gym is increasingly becoming a crucial part of social lives rather than simply somewhere to go and work up a sweat.

“It’s a sign of changing spending habits and priorities among younger consumers with a gym bench rather more appealing than a pub bar.”

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