Aston Martin axing up to a fifth of workers as losses widen

Aarin Chiekrie, equity analyst at Hargreaves Lansdown, said: “Aston Martin’s full-year results follow closely in the slipstream of last week’s profit downgrade, so there was little in the way of major surprises.

“The group sold only 5,448 cars in 2025, down 10 per cent from the prior year.

“Revenues raced down at an even faster pace of 21 per cent as sales of its ultra-exclusive ‘special’ cars, which retail at a much higher value than its core offering, dropped from 218 to just 182.

“The poor performance is being blamed on external factors, such as US tariffs and macroeconomic uncertainty.

“But looking under the hood reveals some internal issues, making Aston Martin’s Road to redemption more difficult.

“Production delays hampered the group’s performance, leading to multiple profit downgrades over the last year.

“In an attempt to stem the financial bleeding, the group’s been selling a handful of assets to help shore up the balance sheet.

“Now measures have turned more drastic, and Aston Martin is set to sack up to 20 per cent of its current workforce.

“But that’s only part of the puzzle, as these initiatives can only be taken so far.

“Long-term success will rely on reversing the group’s declining sales volumes and benefiting from the improved efficiencies that a greater output would bring.

“Cutting the workforce so drastically makes a significant ramp-up in volumes hard to achieve, and the road ahead remains a difficult one to navigate for Aston Martin.”