David Denny

Director of Research and Knowledge Transfer - Horticultural Trades Association

Oxfordshire, UKJoined June 2026

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Biography

David is director of research and knowledge transfer at the Horticultural Trades Association (HTA).

He has worked in the horticulture and landscaping industry for over 15 years, and before that in education and technology sectors.

David has led multi-disciplinary and cross-industry programmes relating to: economic impact studies, consumer and market trends publications, shopper insights, and industry roadmaps in areas such as sustainability and business modernisation.

He has spoken at numerous industry conferences, given evidence to the House of Commons environmental audit select committee on the horticultural industry’s transition to peat-free, and is currently a member of the HTA’s senior leadership team.

Declaration of any potential conflicts of interest

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