Alexander Shaw
Strategy and Innovation Director - NJLive
Margate, UKJoined May 2026
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Arts and Entertainment, Consumer, Gaming, AIShares expertise via
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Biography
Alex is the strategy and innovation director at NJLive, part of Identity, a trusted gaming industry agency with over 20+ years of experience supporting award winning and record-breaking activations that has seen gaming move from niche hobby to leading entertainment sector globally.
Focusing on people-first strategies, Alex believes that kindness is a technical skill - eschewing gatekeeping and obfuscation of the possibilities of technology to allow everyone to connect and meaningfully make their lives better.
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