Michael Gietzen
Chief Executive Officer - Identity
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Biography
Michael is group chief executive officer of Identity, one of the world's leading independent experience agencies, delivering large-scale live events and brand experiences for global clients including Google, Apple, Netflix, Unilever and Rolls-Royce, as well as high-profile public contracts.
Under his leadership, Identity has grown into a multi-region business operating across the UK, US, Middle East, and APAC, with a portfolio of nine specialist brands spanning live events, creative strategy, sport, travel, and healthcare.
Landmark projects include the Coronation of King Charles III, COP26, COP28, and the London New Year's Eve Fireworks.
Michael began his career as a Chartered Accountant and has applied that commercial rigour to building one of the UK's most ambitious independent agencies.
Identity has featured in the Sunday Times fast track 100, won a Queen's Award for Enterprise, and Michael has been named among the Telegraph LDC most ambitious leaders and recognised by Forbes.
He is a regular commentator on the events industry, independent British business, entrepreneurship, and the commercial opportunities emerging from the Middle East, particularly Dubai and Riyadh.
His perspective bridges the creative and commercial - bringing a founder's instinct and a strategist's eye to the questions shaping business and culture today.
Declaration of any potential conflicts of interest
N/A