Retail horizons – operating for now, next, and later

Sandra Stanley, chief data science officer at dunnhumby, said: “Already, we’re beginning to see retailers shifting away from those fixed cycles and towards more continuous approaches.

“Instead of waiting for the next, periodic review point, AI is enabling retailers to assess and adjust performance as events play out.

“A promotion isn’t working? There’s no longer any need to wait three weeks to discover that fact. With AI, retailers can see – and respond – much faster.”