Nicki Lyons, chief corporate affairs and sustainability officer at VodafoneThree, said: “Online fraud continues to evolve, becoming increasingly sophisticated and harder for people to spot.
“That’s why it’s right that platforms are being asked to take greater responsibility for preventing scam advertising from reaching users in the first place.
“Ofcom’s proposals are a welcome step towards a safety-by-design online environment, where protections are built into digital services rather than relying on consumers to identify every threat themselves.
“Creating a safer online world requires regulators, platforms, networks and government to work together.
“While no single intervention will eliminate online fraud overnight, raising standards across the digital ecosystem is an important step in staying ahead of increasingly sophisticated criminals and better protecting consumers.”
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