Expert views

Commentary submitted by Dr Victoria Hills in their own words.

Back to profile

-PoliticsSocialMedia

Construction body urges UK Government to consider social media’s role in careers guidance in ban debate

Our recent research into young people’s perceptions of construction careers found social media is now one of the most influential factors shaping career choices among young people, second only to family influence, and surpassing schools and friends. We found 32% of young people identified social media as a major influence on their career decision-making, up from 26% in 2025.