John McGuire, manufacturing and compliance director at VPZ | The Vaping Specialist, said: “As a specialist vape retailer, VPZ operates under strict age-verification policies and does not support any form of marketing or retail practice that targets or appeals to children.
“We recognise the concerns raised around youth uptake and agree that enforcement in this area must remain a key focus.
“However, it is important that any proposed restrictions carefully distinguish between responsible, regulated retail environments and the wider, less controlled marketplace where many issues have originated.
“Specialist vape stores like VPZ play a critical role in guiding adult smokers away from cigarettes through informed advice and compliant product ranges.
“Treating vaping products in exactly the same way as tobacco risks overlooking their well-established role in harm reduction.
“Public health evidence continues to show that vaping is significantly less harmful than smoking and remains one of the most effective tools available to help adult smokers quit.”
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