Markus Lindblad

Head of Legal and External Affairs - Haypp Group

Stockholm, SwedenJoined January 2026

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Business and Economy, Health, Consumer, Lifestyle

Public affairs Vaping Nicotine pouches Tobacco and Vapes Bill Smoking Smoke-cessation Public health and policy Smoking Bill Snus Regulatory affairs Vape regulation Strategic communications Government relations Swedish experience Alternative nicotine products

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Biography

Markus is head of legal and external affairs at Haypp Group, advocating for alternative nicotine products and leading tobacco harm reduction campaigns.

He has been working with Haypp since 2018 and is passionate about helping make the UK smoke-free.

Markus is a former adviser in corporate communication and government affairs at several communications agencies.

He also held several senior positions in regulated industries such as banking, finance, and tobacco.

Markus studied economic history and political science at Stockholm University and is a regular commentator in the UK and international media, featuring on BBC World, Financial Times and The Sunday Times.

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