# Prof Cathrine Jansson-Boyd

Professor in Consumer Psychology, Anglia Ruskin University

Cathrine is professor in consumer psychology at Anglia Ruskin University.

She has over 20 years of experience explaining why consumers think and act in the way they do.

Cathrine has published many peer-reviewed journal articles based on her research.

She was one of the first academics to write a textbook on consumer psychology, which became the most used text for consumer courses around the world.

Since, she has also written several other books about consumer psychology and neuroscience.

Cathrine has also conducted research and acted as a consultant to many large well-known businesses and the UK Government.

She has contributed to several TV programs for Netflix, BBC, Channel 4 and Channel 5, and has over the past 10 years been interviewed on radio over 600 times.

Profile: https://experts.pressassociation.com/expert/89

Photo: https://expert-hub-media.pamedia.io/experthub/profile/profile-iwzria6XGE2NEHguUY9kmK.png?w=1200&dpr=2

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