# Number of vapers overtakes smokers for the first time

By Richard Crosby — 2025-11-04

Richard Crosby, nicotine advocate and director of Considerate Pouchers UK, said: “It’s fantastic to see more adults turning to safer nicotine alternatives like vaping.

“Harm reduction works and when adults can access a full range of effective, reduced-risk products, they take control of their health.

“As well as vapes, nicotine pouches are a vital support tool for quitting and staying smoke-free, especially for those who choose not to vape.

“Policy makers must keep protecting access to these products and focus on what works – harm reduction that helps smokers move away from cigarettes, while making sure robust age verification keeps these products out of the hands of young people.”

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