# B&Q firm Kingfisher lifts profit target despite ‘softer’ UK market

By Dan Coatsworth — 2025-11-25

Dan Coatsworth, head of markets at AJ Bell, said: “Upgraded profit guidance has given a boost to Kingfisher’s shares.

“Normally, guidance for softening market conditions in two of its key territories would be enough to spook the market.

“However, investors have focused on the upgraded earning expectations which have been driven by strategic projects and a tight control of costs.

“Kingfisher has been pushing hard on physical sales to tradesmen and online sales to consumers.

“The roll-out of a marketplace service means it can offer greater choice to customers and that appears to be resonating with DIY fans.

“The big unknown is whether the Budget hampers Kingfisher’s comeback efforts.

“Any unfavourable policy decisions could cause consumers to think twice about spending, putting off home renovation projects until they’re more confident about their personal finances.”

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