# Jet2 reports holiday bookings boost after US-Iran peace talks

By Dan Coatsworth — 2026-07-08

Dan Coatsworth, head of markets at AJ Bell, said: “Jet2’s results could have been a lot worse considering the final month of its financial year was dogged by the Middle East conflict which caused travellers to worry and fuel costs to soar.

“While full-year pre-tax profit fell by seven per cent, it still flew record passenger numbers and says business has picked up in recent weeks. That’s triggered a major relief rally in its shares.

“Jet2 is not alone in suffering from disruption earlier this year. The entire travel sector experienced major challenges and that’s fed through to a demand wobble.

“The focus is now on bouncing back and Jet2 is trying to fill its planes and sell as many package holidays as possible.

“The reference to ‘targeted price investment’ is jargon for Jet2 cutting prices to encourage sales. That suggests the recent pick-up in trading might not necessarily be the most profitable, but any momentum in the business is welcome given the difficult backdrop.

“A new £250 million share buyback implies confidence at the top. Management wouldn’t be spending this money if they needed to batten down the hatches for fear of more trouble ahead in the travel sector.

“A resurgence of tensions in the Middle East just hours before Jet2 reported its results is a stark reminder that the Iran war is not over, and that travel companies cannot be complacent. Brent crude jumped 3.2 per cent to $76.51, once again putting cost pressures on Jet2 and its peers.

“Jet2 will be keeping a close eye on current events, but it also has its eye on the longer-term prize. That includes setting up shop in Gatwick which is a major development for Jet2.

“While it only has a small presence in the airport so far, it puts the brand into the ecosystem for one of the UK’s biggest travel hubs.

“Essentially, it’s a foot in the door with the hope of having a much bigger presence over time.”

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