# Magnum Ice Cream Company begins trading

By Dan Coatsworth — 2025-12-08

Dan Coatsworth, head of markets at AJ Bell, said: “Investors will be watching Magnum Ice Cream closely to see if its shares firm up or melt following the demerger from Unilever.

“So far, the split seems to have delighted investors as the shares have pushed higher.

“The split has been in the making for some time, drawn out by a lengthy administrative process and then delays linked to the US government shutdown.

“Unilever shareholders have been given free shares in the ice cream arm and there is a risk that many people will sell them at the first opportunity.

“The whole reason behind the corporate split was that the ice cream arm was lower growth and more seasonal in terms of demand than the rest of Unilever, so certain investors might feel they also don’t want to retain such interests in their portfolio.

“It’s perfectly normal for shares in a demerged company to be volatile in the first few weeks of trading as certain investors head for the exit and others take positions. It’s a simple rearranging of the chairs.”

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