# Number of vapers overtakes smokers for the first time

By Jamie Strachan — 2025-11-04

Jamie Strachan, operations director at VPZ | The Vaping Specialist, said: “These latest figures show a historic shift in the UK’s smoking habits – with more adults now using e-cigarettes than smoking traditional tobacco for the first time.

“This milestone is a clear sign that vaping is continuing to play a vital role in helping millions of people across the country move away from cigarettes.

“We have long championed vaping as a less harmful alternative for adult smokers looking to quit, supported by both evidence and customer experience.

“The significant reduction in smoking prevalence, particularly among younger adults, demonstrates the positive public health impact of vaping when used responsibly and supported by the right education and regulation.

“However, the data also highlights the need for continued action to ensure that vaping remains focused on adult smokers looking to quit.

“VPZ continues to call for a robust licensing framework for vape retailers to ensure that products are sold responsibly, only to adults, and with clear, accurate information about their role in smoking cessation.”

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