# Preventing ill health ‘economic imperative’ – report

By Jamie Strachan — 2025-12-09

Jamie Strachan, operations director at VPZ | The Vaping Specialist, said: “We believe the fight against smoking is among the most urgent public health priorities.

“Smoking remains the UK’s number one preventable killer, responsible for tens of thousands of deaths and widespread chronic illness each year.

“As such, we regard vaping — when used responsibly, by adult smokers only — as a key harm-reduction tool, rather than a lifestyle choice.

“For many adult smokers, switching to vaping dramatically reduces exposure to the toxins in combustible tobacco.

“We welcome the government’s stated ambition to move from a “sickness to prevention” model.

“However, meaningful progress will only follow if the Tobacco and Vapes Bill recognises vaping’s role in harm reduction for existing smokers – without inadvertently penalising those trying to quit.”

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