# Shoppers spent average of £476 at supermarket in December as inflation eased

By Russ Mould — 2026-01-06

Russ Mould, investment director at AJ Bell, said: “Data from Worldpanel paints an interesting picture of Christmas trading for the grocery sector as investors await reports from Tesco and Sainsbury’s later this week.

“Worldpanel data shows a slight easing in grocery price inflation, which seems to have encouraged some shoppers to go on a bit of a splurge.

“Sales of premium own-label products like Sainsbury’s Taste the Difference offering and Tesco’s Finest range were above £1 billion for the first time, suggesting consumers were in the mood to treat themselves over the festive period.

“On the flipside there is still appetite for a deal.

“Discounters Aldi and Lidl have already reported strong festive trading, and this is backed up by figures showing they enjoyed their biggest ever Christmas market share in 2025.”

Canonical: https://experts.pressassociation.com/expert/6/views/b8fa8772abd6c095