# Currys upgrades profits after ‘very solid’ trading

By Russ Mould — 2026-05-19

Russ Mould, investment director at AJ Bell, said: “Against a difficult backdrop, Currys’ latest update has helped electrify its share price as investors react to an upgrade to full-year profit guidance. It’s a testament to the job CEO Alex Baldock has done in recent years and underlines why he will be a loss when he leaves to run retailer Boots.

“Baldock’s strategy of helping people navigate an increasingly complex world of consumer technology through the lifecycle of a product – from credit services to repairs and recycling – has paid off. While it offers credit services to customers, Currys is not exposed to risks around rising levels of bad debt because these are underwritten by a third party.

“The decision to rebuff a takeover offer from US firm Elliott in 2024 looks wise, with the share price having more than doubled since then.

“Currys benefits from being one of the last physical electronics retailers of any scale and when people need some handholding it becomes an obvious destination, underpinning market share gains. The Nordics business which had been a problem child of the group for a period is now a reformed character, and Currys’ mobile phone offering is resonating with cost-conscious consumers in the UK.”

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