# Irn-Bru maker AG Barr buys Fentimans and Frobishers in deals worth over £50m

By Russ Mould — 2026-02-03

Russ Mould, investment director at AJ Bell, said: “Dry January may be over but people’s thirst for posh soft drinks when they are not boozing is a longer-term trend and one which AG Barr is looking to tap into with its latest deals.

“Barr may be best known for Scotland’s favourite fizzy beverage – Irn-Bru – but it has a much broader portfolio of drinks brands which have been further augmented through the acquisition of premium juice outfit Frobishers and fancy cola and ginger beer maker Fentimans.

“Barr is making these transactions from a position of strength, comfortably funding them thanks to a strong balance sheet and having reported a resilient full-year performance in its pre-close trading update.

“Given external cost pressures, investors will be pleased by the tick higher in adjusted operating margin and revenue growth in line with expectations.

“Barr’s improved profitability demonstrates the efficiencies made by the company and investments to improve its supply chain are paying off.”

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