# JD Sports targets 140 shops in Mexico through franchise deal

By Russ Mould — 2026-09-21

Russ Mould, investment director at AJ Bell, is surprised it has taken JD Sports this long to venture into Mexico.

He said: “Using a franchise partner who already knows the territory inside out is a lower risk way for a brand like JD to dip its toes in the water.

“The key question is why JD Sports hasn’t already expanded into Mexico, given it has a large population with millions of people who match its target audience by age.”

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