# Sales grow at Card Factory despite ‘pressure on UK consumers’

By Russ Mould — 2026-09-29

Russ Mould, investment director at AJ Bell, feels Card Factory is heading in the right direction after a rise in sales.

He said: “Card Factory’s latest numbers were greeted warmly by long-suffering shareholders as they showed a crucial improvement in cash flow.

“They also showed last year’s acquisition of Funky Pigeon is providing some much-needed digital diversification.

“Positive cash generation during a first half which traditionally sees cash go out of the door demonstrates the disciplined approach being adopted by management as did a tangible improvement in margin performance.

“Card Factory stuck with full-year guidance and gifted investors a healthy increase in the dividend to convey management’s confidence in the outlook.

“After weak summer footfall put pressure on sales, CEO Darcy Willson-Rymer’s signalling of a return to like-for-like growth in recent weeks provided some reassurance that the picture is improving.

“Whether Card Factory can build on this more stable base will depend heavily on the crucial trading period in the run-up to Christmas.”

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