# Primark to launch home delivery in Great Britain

By Susannah Streeter — 2026-09-10

Primark offering a new home delivery service is welcome, but not a “quick fix” for its sliding sales, say experts.

Its owner, Associated British Foods (ABF), has recently acquired a new highly automated warehouse to support the fast fashion retailer’s proposed delivery service.

Susannah Streeter, chief investment strategist at Wealth Club, said: “Primark is finally joining the home-delivery party, despite a record of repeatedly insisting that its cheap prices made online shopping too expensive to make sense.

“The retailer now says the success of click and collect, improving digital capabilities and a highly automated fulfilment centre in Sheffield have changed the maths, which is why it’s lurched into this U-turn.

“Primark has benefited from a loyal customer base, and its social media presence keeps them across new styles landing in stores, but its agility has been stifled given that it’s been so slow to adapt to the biggest shopping trend this century – e-commerce.

“It’s facing much tougher competition from high street rivals who can keep the digital tills running and parcels landing when conditions turn more inclement.

“The European market arguably also needs a home delivery boost, but it’ll have to wait as the new delivery service is only reserved for the UK, for the meantime.

“So, there’s no quick fix available yet for Primark’s sliding sales in key markets, while the roll out of home delivery system in the UK won’t come cheap.”

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