# Greggs ups prices of meal deals again and cautions over Iran war cost hit

By Susannah Streeter — 2026-05-12

Susannah Streeter, chief investment strategist at Wealth Club, said: “Greggs has served up a more appetising set of numbers, turning patchy sales into a well-baked performance. Like-for-like sales rose 3.3 per cent in the last 10 weeks, as healthier additions to the menu, like chicken rolls and salads, proved appealing. It’s no longer relying solely on sweet treats and sausage rolls to lure in customers but is serving up dishes for a more health-conscious crowd. There have been worries that the popularity of obesity drugs would become a longer-term problem for Greggs, but it has a track record of being nimble with menu choices to meet changing tastes, and it’s delivered once again.

“However, given the heat needed for its in-store ovens, it will be far from immune to the surge in energy costs. Although cost inflation is expected to be a manageable three per cent this year, which has reassured investors, it’s still cautious about what could lie ahead if the conflict continues for much longer. Nevertheless, the steadier pace of sales growth has reassured investors, with shares rising nicely in early trade.”

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