# The Gym Group sales jump by a 10th after membership prices increased

By Susannah Streeter — 2026-09-09

Susannah Streeter, chief investment strategist at Wealth Club, says The Gym Group’s increase in sales shows just how important the gym is in people’s lives now.

She said: “The Gym Group has been flexing its pulling power among young fitness fans, with sales jumping even though it put up its fees.

“Membership prices increased by 10 per cent but the numbers signing up still rose by five per cent in the first half. The Gym Group has now reached around a million members, showing that going to the gym has become a deeply embedded habit.

“It’s also the price point that matters, because even after the recent increases, memberships remain around the £25–£30-a-month mark at many sites which is a fraction of the cost of premium health clubs such as David Lloyd.

“The Gym Group’s average member is around 30, with Gen Z now making up 44 per cent of its membership. It’s clear that the gym is increasingly becoming a crucial part of social lives rather than simply somewhere to go and work up a sweat.

“It’s a sign of changing spending habits and priorities among younger consumers with a gym bench rather more appealing than a pub bar.

“This is also showing up in other sales data too, with Sportwear brand Oysho, from Inditex, seeing sales grow by more than 20 per cent, capitalising on the desire to get fit and the growing gym scene.”

Canonical: https://experts.pressassociation.com/expert/43/views/768167329bb0f196