# Salads and iced matcha lattes help bring heatwave sales boost for Greggs

By Susannah Streeter — 2026-07-29

Iced drinks and a bigger range of salads has helped Greggs boost sales in the heatwave and reel in health-conscious consumers, as it continues its expansion across the UK.

The bakery chain revealed that total sales topped £1.1 billion for the 26 weeks to June 27, which was 7.2 per cent higher than the same period a year ago.

This was largely driven by the opening of 34 shops on a net basis.

Susannah Streeter, chief investment strategist at Wealth Club, said: “Greggs, the baker, has put its batch of flaky sales behind it and baked up a strong set of results.

“New store openings, brisk grocery sales and careful cost control have helped lift profits by 20 per cent in the first-half, showing there’s still healthy appetite for affordable treats even while many consumers have turned super-cautious.

“Greggs has continued to take a bigger slice of the food-to-go market, proving its value proposition is resonating as households look for cheaper lunch and breakfast options.

“It’s also proving nimble at keeping pace with the latest food trends, showing it can compete with far more premium cafes.

“The iced matcha latte has emerged as one of the hits of its latest menu revamp, demonstrating that the bakery chain can blend social media-inspired tastes with its trademark value offering.

“There is a slight soggy bottom to the outlook, though. The company is warning that investment in expanding its supply chain will weigh on second-half profits unless consumer confidence improves.

“It’s a reminder that while Greggs is continuing to grow its store footprint and invest for the future, it’s doing so against a backdrop where shoppers are still feeling the pinch.

“Even so, with costs well controlled, expansion continuing and its loyal customer base returning for everything from sausage rolls to pizzas and iced drinks, the long-term recipe for growth still looks firmly in place.”

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