# JD Sports targets 140 shops in Mexico through franchise deal

By Susannah Streeter — 2026-09-21

JD Sports is right to branch out into Mexico, experts have said.

The retail chain has revealed plans to open 140 shops there through a new franchise deal with Group Axo.

Susannah Streeter, chief investment strategist at Wealth Club, said: “The retailer is looking to kick off a Mexican wave of spending by tapping into a fast-growing athleisure market in the country, and Mexico’s young population gives it a large consumer base to target.

“Widening its geographical footprint should help it build sales volumes and create another engine of growth as conditions become tougher in some of its biggest markets.”

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