# The Gym Group sales jump by a 10th after membership prices increased

By Susannah Streeter — 2026-09-09

Susannah Streeter, chief investment strategist at Wealth Club, says The Gym Group’s increase in sales shows just how important the gym is in people’s lives now.

She said: “The Gym Group’s average member is around 30, with Gen Z now making up 44 per cent of its membership. It’s clear that the gym is increasingly becoming a crucial part of social lives rather than simply somewhere to go and work up a sweat.

“It’s a sign of changing spending habits and priorities among younger consumers with a gym bench rather more appealing than a pub bar.”

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