# Persimmon flags worries over homebuyer confidence amid Iran conflict

By Aarin Chiekrie — 2026-03-10

Aarin Chiekrie, equity analyst at Hargreaves Lansdown, said: “Persimmon continues to build momentum in 2025, with a performance that stood head and shoulders above most of its peers.

“Net private sales rates were in line with the prior year, despite a softening market ahead of the UK Budget in November.

“But an increase in sales outlets, home completions, and average selling prices all helped drive revenue growth of 17 per cent.

“In part, Persimmon’s resilient performance in the face of current market challenges has been helped by its houses being priced around 15 per cent below the newbuild national average, offering a more accessible price point to buyers struggling with affordability issues.

“With its valuation sitting well below the long-run average, Persimmon offers an attractive way to play the UK housing market, and it remains our top pick in the sector.

“But bear in mind, the ongoing war in Iran and subsequent rise in oil prices have already made rate cuts less likely this year.

“That’s not helping buyer affordability, and it could be a while before external headwinds shift.

“In the meantime, Persimmon continues to run a tight ship, and there’s a prospective dividend yield of 5.5 per cent on offer to reward potential investors for their patience.”

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