# Alcohol sales in Scotland down by nearly 20% since 2017

By Matt Lambert — 2026-07-01

Matt Lambert, CEO of the Portman Group – the alcohol marketing self-regulator and responsibility body – said: “The fall in alcohol sales in Scotland is welcome news, however the rest of the data tells a story that still highlights the need for policies that focus on better access to tailored and targeted treatment to help address the multiple and often complex causes underlying those drinking at harmful levels.

“Partnership working, including industry initiatives, and the wider availability and uptake of low and no alcohol alternatives are helping to promote greater moderation across Scotland and further reduce harmful drinking patterns.”

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