# Barclays scraps monthly customer fee for self-directed investors

By Holly Mackay — 2026-06-03

Holly Mackay, chief executive officer at Boring Money, said: “This is a very big move which will shake up the direct investing market.

“Barclays is drawing a bold line in the sand which will take the fight to challenger fintechs. It will also result in some soul searching amongst more established large rivals who have been delivered a pricing headache which I think they will have to respond to.

“We’re seeing some pre-emptive positioning in advance of Targeted Support as banks gear up to service the millions of British adults languishing in the Advice Gap.

“This move suggests that 2026 is going to shape up to be a very competitive year for the hearts, minds and investment wallets of middle England.”

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