# 22% charge aims to stop Isa savers getting around new rules from 2027

By Holly Mackay — 2026-06-23

Holly Mackay, founder and chief executive officer of Boring Money, said: “The Treasury is cutting off its nose to spite its face. There is a huge push to get more consumers to invest. Yet Boring Money data show that 42 per cent of cash-only savers say that simplicity is the most important thing they’d look for if choosing an investment product.

“ISAs are supposed to be simple. But the four main variants have four different contribution amounts for different ages, and now we will have different levies on cash held and rules on qualifying products.

“It’s pretty pointless complexity which will deter more people from investing – if we keep going like this, ISAs will become as riddled with complexity as pensions, which is bad news.

“According to Boring Money data:

“25 per cent of cash-only savers want to invest but say they don’t because they don’t know where to start.

“22 per cent of UK adults with more than £10k in savings or investments don’t have any form of ISA.

“42 per cent of cash savers say that ‘simplicity’ is the most important thing they would look for if choosing a new investment product.”

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