# Simon Gunning

Chief Executive Officer, Campaign Against Living Miserably (CALM)

Simon is chief executive officer of suicide prevention charity Campaign Against Living Miserably (CALM).

Since joining CALM in 2017, Simon has overseen rapid transformation of its brand and operations, more than doubling its helpline service provision to reach more people before the point of crisis.

CALM was the most awarded brand in the world in 2024 and its award-winning campaigns, like Missed Birthdays, Project 84 and the Last Photo, continue to break the mould for the third sector, utilising techniques more commonly seen on commercial activities.

CALM’s partnerships with brands, agencies and celebrities have driven huge growth in its profile and revenue, helping to drive awareness and challenge the stigma surrounding mental health and suicide.

Profile: https://experts.pressassociation.com/expert/147

Photo: https://expert-hub-media.pamedia.io/experthub/profile/profile-kAGerC6yp3M5bkMwiZxZjh.jpeg?w=1200&dpr=2

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